Wood Wood was founded by Karl-Oskar Olsen and Brian SS Jensen, former students of Denmark’s Royal Design School. When the first Wood Wood shop opened in 2002, it sold sneakers, skateboards, toys, art books, and limited edition tees. Soon after, the Wood Wood apparel brand was launched. As Scandinavian menswear gained popularity, Wood Wood became a major force in the style. The original Copenhagen shop grew expanded to Aarhus and Berlin and today Wood Wood is recognized as an A-list fashion label.