Fred Perry

Classic Barrel Bag

In the late 1940s, 3-time Wimbledon champion Fred Perry and Austrian soccer player Tibby Wegner, produced their first sweatband, which quickly became the norm on British courts. In 1952 the pair began producing a slim-fit pique tennis shirt with embroidered laurels under the brand name Fred Perry. The design would become the label’s most popular piece and one linked to British subcultures and music scenes. Today, the influence of Fred Perry is as strong as ever--The brand partners with fashion designers and cultural creatives to give the iconic look a new spin, and provides a fresh take on the British standard.